On a personal note, blogging is my all-time favorite digital marketing strategy. Now that we’ve covered some of the top marketing strategies for accounting firms, you may be ready to implement them. For example, if a company launches a direct mail campaign and it knows that future sales are due to that campaign, it will record the cost of the campaign on its balance sheet as an asset, a prepaid expense. Over time, as customers respond to the campaign, those direct mail expenses will be moved from the prepaid expense category to the advertising cost category.
- Email marketing is something that is very underutilized by many accounting firms.
- Your online presence should help your target audience learn about your services and redirect them to your content and your website.
- Also, video is a favorite of marketers, 83% of whom say it has helped them generate new leads.
- You’ll want to make sure to have the systems in place from other channels to ensure you’re extracting the most value possible.
As auditors take up this burden, their ability to carry out their oversight responsibilities will only improve. By cashing in on their newspaper contacts and leveraging their knowledge of and access to each paper’s advertising rates, they gave businesses entry points into new markets. Many agents, however, were notoriously corrupt, systematically misrepresenting the rates the papers charged. Advertisers’ suspicion that agencies are making covert deals with the media using their budget funds as leverage have been brought into the open, at times in a confrontational manner. You should be creating blog posts that educate and help our visitors make decisions by creating content that targets our ideal customers at different stages in the buying process.
Growth StrategiesFall/Winter 2023 Growth Strategies
A clear target allows for a compelling value proposition and resonant ad copy. If you want to know more about leveraging social media, check out this article. This received a ton of media attention because it was around the time when people first learned about Bitcoin after its massive price increase from only a few dollars to over $1,000. For instance, my newsletter focuses on a weekly top 5, providing firm leaders with insights on designing modern, scalable firms.
- Tyson Downs is the founder of Titan Web Agency, a company specializing in marketing for dental professionals.
- Your marketing plan should include a robust array of digital strategies designed to help you grow your firm and increase your profits.
- While we recognize that some accounting firms are reluctant to make social media part of their digital marketing strategy, we recommend it because we know it’s one of the best ways to reach your target audience.
- After collecting email addresses from leads, you can keep in touch with them by sending them reminders about your services, coupons, new articles, or other events.
- Or, do you want to create an accounting firm marketing plan that won’t take up all your time?
For example, you can host a free Q&A session inviting people to ask finance-related questions. People are likely to respond to this because it offers them something of value for free. At the same time, it allows you to demonstrate expertise without directly marketing to your audience.
Understanding Advertising Costs
You can increase your revenue by simply asking your existing clients about the difficulties they are currently facing. We all hate it when money leaves our pockets, but in return, when the ROI is greater, it does not hurt that much. Start by marketing accounting services with a base investment and see if it yields your desired results. These steps must be included in an engagement marketing plan for accountants. In simple words, it is the process of getting the site or the content to rank higher on the SERP (search engine result page).
Enter your firm in awards competitions
It’s about serving your audience well, whether via email marketing, social media marketing, or search engine advertising. Your potential destination shipping point clients are out there, and they want to hear from you. In the age of information, sharing knowledge can be a great strategy for growth.
Another social media best practice is to curate content from other sources. Articles from the newspaper or financial authorities are a good place to start. To demonstrate your authority, make sure to add your take to any content you post. These technical aspects of SEO might seem nitpicky, but they’re essential if you want to make sure your potential clients can find you online.
Set Up an Online Learning Platform
During this stage, you’ll want to research your target market, determine your responsibilities, set your deadlines, and more. It’s a lot of prep work, but it’ll help you make the most of CPA firm marketing. You can build yours using the S.M.A.R.T. framework, which stands for Specific, Measurable, Attainable, Relevant, and Timely.
Stymied by legacy accounting tactics, advertisers and the accounting profession have yet to confront these shortcomings. Over the last 20+ years, advancements in technology have influenced consumer buying habits and how consumers engage with companies. As an accountant who owns their own small business, adding new clients is always a goal, and learning how to advertise online is especially important.
How the Corporate Transparency Act could be an opportunity for CPAs and accounting firms
Direct mail marketing has a 29% ROI, which means you’ll earn $1.29 for each $1 you spend. These tools can be created quickly and easily, but the value they offer clients is far beyond what they cost you to create. As of 2023, there are 100 million active podcast listeners in the United States, and 69% of listeners say they have learned about a new product or service from podcast ads. The best community support happens when a company identifies causes that it cares about and that are related to its services. Two examples would be providing financial management advice to new college graduates or retirement advice at the local senior center.